Open source · AGPL-3.0 · Self-host free

Ramp new sales reps faster, with an AI coach that wears your brand.

PitchDojo runs your onboarding day by day, lets an AI voice coach quiz every rep out loud at the end of each day, certifies them on the job, and shows managers who is ready. Your name, your logo, your domain — on your own server.

Self-host free Star on GitHub

One command: ./scripts/setup.sh · Built on Frappe LMS

Why PitchDojo

Reps sit through slides and nobody checks what stuck.

Every training day ends with a spoken viva, so gaps surface the same evening.

Managers can't role-play with every new hire.

The AI coach plays the customer as often as a rep needs, and scores the call.

"Is she ready for the floor?" is a gut call.

Readiness reports blend product tests, vivas, attendance, AI mock calls and call audits for every learner.

Features

Everything a sales onboarding programme needs. Nothing you have to rent.

  • AI voice coach

    An end-of-day spoken viva on Google Gemini Live. Five fresh questions from that day's lessons, one at a time, with a follow-up when an answer is thin. Scored from the transcript: 70% knowledge, 30% fluency. Default name Sensei — rename it, pick one of eight voices, give it a persona.

  • Day-by-day curriculum

    A classroom training (CRT) schedule where sessions, lessons and quizzes unlock one day at a time. Import the whole schedule from an Excel workbook.

  • On-the-job certification

    Scripted customer role-plays scored against a call-audit rubric — introduction, rapport, need generation, pitch, closing — with OJT metrics per rep.

  • Readiness reports

    Cohort dashboards and per-learner report cards that blend product tests, viva scores, attendance, AI mock calls and call audits into one readiness band.

  • Batches, attendance & trainees

    Group hires into batches, track attendance, manage trainees and their managers, and unlock extra viva attempts when someone needs one.

  • Courses, quizzes, SCORM

    Everything Frappe LMS does: courses, quizzes, assignments, SCORM packages, live classes and a full admin desk.

  • Certificates in your colours

    Completion certificates drawn with your brand — your name, your logo, your colours.

  • Your domain, automatic HTTPS

    Bundled Caddy issues certificates on demand — for your host name and for each customer's custom domain.

  • Single company or SaaS

    One install for your own team, or multi-company mode: a public sign-up page provisions <name>.yourdomain.com with its own isolated site and database.

Make it yours

Your learners never see our name.

Product name, logo (light and dark), favicon, colours, font, login page, email sender, and the coach's name, voice and persona — all from one brand record, set in a guided /setup wizard. No code.

Try it — the preview updates as you type.

Primary colour
learn.acme.com

Welcome back, Priya

Day 3 of 10 · Sales onboarding

Sensei is ready for your viva

5 questions from today's lessons · about 5 min

Start viva View schedule

Certificate of completion

Acme · Sales onboarding

Illustrative preview. Your real app also takes your logo files and one of six fonts.

How it works

From empty server to first viva in an afternoon.

  1. 01

    Install

    Clone the repo and run ./scripts/setup.sh. It writes strong random passwords, starts the Docker stack and prints a one-time sign-in link. No default admin password.

  2. 02

    Run the setup wizard

    At /setup: Company → Brand → AI coach → Email → Domain → Team. Leave and come back any time; then a short spotlight tour shows your admins around.

  3. 03

    Upload your curriculum

    Import a day-by-day classroom schedule from Excel at /crt/import, or build courses, quizzes and SCORM content in the app.

  4. 04

    Reps practise with the coach

    Each day ends with a spoken viva; role-plays and on-the-job audits feed the readiness report your managers check.

Self-host

Five minutes. One command. Your server.

Prebuilt images come from GitHub Container Registry. The script asks a few questions, writes .env, waits for the first boot and hands you a sign-in link.

Requirements

  • Docker with Compose v2 (Docker Engine 24+)
  • 2 vCPU / 4 GB RAM for one company up to ~300 learners (8 GB to build images yourself)
  • 64-bit Linux in production; Apple Silicon works locally via emulation
  • Optional: a Google Gemini API key for the AI coach, and SMTP for email
git clone https://github.com/isaee-xyz/pitchdojo.git
cd pitchdojo
./scripts/setup.sh            # asks a few questions; or: ./scripts/setup.sh --local --yes

App at http://localhost:8080; every email it sends lands in Mailpit at http://localhost:8025.

Guides: Self-hosting · DNS & domains · SaaS mode · AI coach

Hosted version

Rather not run a server? Coming soon.

A managed PitchDojo — same open-source code, we handle the hosting, updates and backups. It isn't live yet. Join the waitlist and we'll write when it is.

Join the waitlist

FAQ

Straight answers.

What's the licence? Can I use it commercially or host it for clients?

Yes. PitchDojo is licensed under the GNU AGPL-3.0. You can use it commercially and host it for clients; if you offer a modified version over a network, you must make your modified source available to its users. Keep the AGPL notice and credits when you redistribute.

Who owns the data?

You do. Everything lives in your database and the pitchdojo_sites Docker volume on your server. Only the AI coach sends data out: the day's lesson and quiz text, the learner's microphone audio during a viva, and the transcript for scoring go to Google's Gemini API. Audio is not stored by PitchDojo; scores and transcripts stay in your database.

Which AI model does the coach use, and what does it cost?

Google Gemini — Gemini Live for the spoken viva and a Gemini text model to write questions and score answers. You bring your own key and pay Google directly; PitchDojo adds no margin. As a rough guide, a viva attempt is a few US cents of live audio, and a 50-learner, 10-day cohort typically lands in the tens of US dollars. Check current Gemini pricing and set a budget alert.

Do I need the AI features at all?

No. Without a Gemini key PitchDojo works as a full LMS; the voice viva and AI role-play simply stay off and nothing is gated.

Can I use my own domain?

Yes. Point a DNS record at your server and the bundled Caddy issues HTTPS certificates automatically. In SaaS mode each company gets <name>.yourdomain.com and can add its own domain (e.g. academy.customer.com) in /setup → Domain with a CNAME and one click on Verify.

What languages does the coach speak?

The viva language is a per-site setting (default en-IN), and you can add extra languages for the transcript to listen for. The coach's persona — tone, product facts, words to avoid — is free text you write.

What does it run on?

Docker on any 64-bit Linux server (Ubuntu 22.04/24.04 recommended), with MariaDB 10.6+ and Redis bundled. Postgres isn't supported. Apple Silicon works for local try-outs through amd64 emulation.